2 minutes
Use search or the Decision Centre. Best when you know the problem but not the correct page name.
If you only have...
10 minutes
Run the Tax Health Check or annual review checklist to get a shortlist of the pages that matter now.
30 minutes
Save a baseline and an alternative scenario, then compare the decision rather than one isolated result.
What brought you here?
I need a number
Start with the calculator library. Search by salary, mortgage, childcare, pension, ISA, CGT, VAT or HMRC.
Browse calculatorsI got an HMRC letter
Decode the document or tax code before reacting, paying, appealing or ignoring it.
Open HMRC Response CentreMy household changed
Use family, property and income routes for babies, childcare, buying, moving, pay changes and allowances.
Open persona routesI am investing
Move from wrapper choice to ETF due diligence, portfolio analytics and overlap checks.
Open ETF builderI teach money topics
Use the teacher hub for lesson packs, answer keys, worksheets, rubrics, homework and parent handouts.
Open teachers hubI want to check quality
Review formulas, confidence labels, assumptions, privacy, advertising rules, search coverage and sitemap completeness.
Open Calculator QA LabThe first 11 pages I would open
| Order | Page | Why it is first-class |
|---|---|---|
| 1 | Decision Centre | Best route when the user knows the life event but not the tool. |
| 2 | Calculator library | Searchable route to every calculator and decision tool. |
| 3 | Annual Money Review | The full household checklist and printable action list. |
| 4 | HMRC Response Centre | High-stress problems need a calm first step. |
| 5 | Persona Routes | SEO-friendly routes by new parent, buyer, investor, teacher and more. |
| 6 | Money Mistakes Library | Prevents expensive errors before the calculator stage. |
| 7 | My Scenarios | Turns one-off calculators into a comparison workflow. |
| 8 | Planning Packs | Printable, free premium resources without an email wall. |
| 9 | Teachers hub | Classroom-ready resources widen the site beyond adult calculators. |
| 10 | Calculator QA Lab | Shows formula checks, confidence labels, worked examples and edge cases. |
| 11 | Trust Centre | Shows site standards, assumptions, privacy and advertising boundaries. |
Nothing premium is locked away
The premium feel should come from structure, clarity, calculators, printability, search, trust and depth. The site can stay free while still feeling like a serious planning platform.