New parent
Child Benefit, childcare, parental leave, ANI and household cashflow.
Persona landing routes
First-time buyer
Rent versus buy, mortgage cost, stamp duty and process steps.
Higher earner
Pay rises, ANI, Child Benefit, pension taper and the 60% trap.
Self-employed or contracting
Side income, Self Assessment, sole trader tax, umbrella, PAYE, limited company and VAT.
Teacher or classroom lead
Lesson plans, printables, answer keys, assessment rubrics and parent handouts.
New investor
Compound interest, wrapper choice, CGT, ETF due diligence and portfolio construction.
Approaching retirement
Pension projection, State Pension, drawdown tax, ISA versus pension and income sequencing.
Use the Decision Centre first
If none of these describes you cleanly, start with the Decision Centre. It is built around real-life decisions rather than product names.